Corporate Communication Plan for Samsung Company †Free Sample

Question: Discuss about the Corporate Communication Plan for Samsung Company . Answer: Introduction A communication plan plays an integral role in the success of any business project. Cornelissen (2011) argues thatit is an essential document for complex and high-risk company tasks and as such it is imperative for the person left with the responsibility of preparing the communication program to ensure that all pertinent details are captured and issued to the relevant parties timely and in the most appealing presentation possible. This plan is mainly used to describe how the organization's stakeholders among other interested publics either internal or external will be kept informed during the business project (Society for Human Resource Management, 2006). Stakeholder identification The recall project of the company will be influenced and affected by various interested groups both internal and external. In order to provide Samsung with the basis for figuring out the point at which a concession or a standard benefit will meet, the Corporation is committed to a plan of analyzing the relevant stakeholders listed in accordance with their significance and their individual interests (Argenti, 2007). Shareholders- During the lifetime of the project Samsung Company will present the shareholders with efficiently-presented facts and figures since their interests are value-based. These individuals are expected to make their decisions hoping that the business task of recalling products will not result in any loss or side effects (Westland, 2007). The customers- The primary interest of the clients in the recalling task is the value of the new products offered as well as their safety. In addition, they are expecting the company's decision of replacing original devices will be cost-effective and result in maximum benefit. Suppliers, creditors and insurance providers- These parties take the risk of providing support to the entity. The replacement mission of Samsung Company will aim at protecting their interests by avoiding subjecting them to additional threats or losses (Kloppenborg, 2015). Objective and scope of the communication plan This communication plan aims at outlining the strategies and methodologies to be employed for the recalling task communication, distribution of information as well as how the project will be managed throughout its epoch (Project Management Institute, 2008). The principal objects of this communication program are to: Share information among the involved parties and create alignment with external shareholders to ease replacement of the initial devices and maintain customer loyalty in the products of Samsung. Identify and enhance a strategy to inform significant stakeholders. Maintain the mission of transformation of the corporations products. Manage relevant information and expectations of various interested parties (Marchewka, 2015). This communication plan will cover: Information distribution- How relevant information will be disseminated to all parties involved in the project. Communication planning-It will cover the information requirements of various stakeholders, the time they need it, format, suitable means as well as how to receive message and feedback Stakeholder management- Recognition of different task stakeholders, evaluation of their needs and interests in the company (Vandenbosch, 2003). Various formal and informal communication channels In the course of the devices replacement project, the company will employ both formal and informal communication channels. Official communications within the organization will be executed through well-known channels following a chain of command to transmit information such as the objectives, procedures, and policies of Samsung in the recalling project (Berman, 2007). Besides, the organization will make use of informal communication networks which are not based upon any set measures thus they will allow the involved parties to take inventiveness into their own hands. Informal communication channels are employed during this replacement project to enable people to come up with ideologies and plans to make the whole task successful (Sengupta, 2011). Examples of formal communication channels that Samsung purposes to utilize in this mission include circulars, minutes, board conferences and a companys newsletter that will be providing the staff members as well as customers with its set goals and vision in the replacement project (Russell, 2000). In addition, in an attempt to back up the efforts of the annual reports and employers manual, Samsung will conduct client satisfaction surveys all which will encompass formal communication networks. However, the corporation has thought it wise to consider the merits and demerits associated with various official communication channels to test their suitability and effectiveness during the execution of the recalling project (DuBrin, 2009). Advantages of formal communication channels Secure communication systems among the top level executives and the employees Quick task accomplishment since they enable various parties to communicate with ease Ease of coordination and cooperation of activities throughout the lifetime of the project Disadvantages of formal communication channels Inflexibility since these communication systems do not allow somebody to change their views when the need be. Lack of initiative hence deprived creativeness of employees because everybody is expected to do their duty by adhering to a predetermined set system (UNEP Dams and Development Project, 2007). Moreover, informal communication channels are considered suitable for the devices recalling process since they empower members handling routine customer issues and problems in various branches around the world. Informal discussions will mainly take place among the staff members to exchange their individual views primarily to satisfy the social needs of product buyers (Glenn, 2014). Examples of such communications include grapevine network which spreads throughout the firm and in every direction without putting into consideration the levels of authority. It is through grapevine that rumors will go around and deliberations which will transform into friendships outside the company (Lu, 2003). Besides, Samsung will include other informal communication platforms such as Twitter, Videos, Cartoons, and Facebook. Advantages of informal communication Speedy and spontaneous because information flows in these systems will be faster comparatively. Helps in establishing social relationships as they offer different parties a chance to associate well in a free environment Informal communication networks will aid in supplementing formal channels since there are some matters which cannot be communicated formally. Disadvantages of informal communication Unreliable information since most of the messages received through these systems are not relevant Informal communication networks may lead to the disclosure of confidential information which can be deemed detrimental to the company ( Heldman, Cram, 2004). Commentary about how I will critically evaluate the effectiveness of your communications plan. In an attempt to ensure a splendid communication strategy during the companys project, I will conduct a thorough evaluation of this communication plan both during its execution and after its implementation. Carrying out the evaluation during the implementation will allow me to make necessary adjustments and response to new information during the project (Doak, Doak, In Fischhoff, In Brewer, In Downs, United States, 2011). Conducting analysis after its execution will most probably provide me with valuable lessons for future company projects. Evaluation of this communication strategy will take place throughout the project lifetime through holding regular official meetings to acquire updates and identify more needs of various interested parties. Another way I will evaluate the plan is through interactions with the customers and other target groups involved in the process (Haddow, Haddow, 2014). Conclusion A communication plan is a critical tool for the success of any business project. This strategy highlights imperative intricacies deemed essential throughout the lifetime of the organization task. For instance, Samsung after a careful adherence to the details included in this communication plan will be able to meet the needs of all affected customers by recalling some devices posing a safety risk to them. Besides, as depicted in the paper, a communication plan includes various information flow channels which can be used in the process as well as their merits and demerits. Summarily this program serves as a valuable tool for revealing critical details before the actual implementation of the project. References Cornelissen, J. (2011). Corporate Communication: A Guide to Theory and Practice. Society For Human Resource Management (E?. U.). (2006). The essentials of corporate communications and public relations. Boston, Mass: Harvard Business School Press. Argenti, P. A. (2007). Strategic corporate communication. New Delhi: Tata McGraw-Hill Pub. Co. Project Management Institute. (2008). A guide to the project management body of knowledge: (PMBOK Guide). 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